Benefits Of Email Marketing
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Improving sales.
While email marketing is clearly an excellent marketing tool, it can actually improve your sales as well.
In fact, 59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue.
Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers.
Furthermore, 59% of respondents in this survey say marketing emails influence their purchase decisions.
Your email marketing campaigns can easily incorporate messages to encourage a purchase to an audience that's more likely to buy from you because they've opted-in to your messages and updates.
Additionally, you can use email marketing to automate part of your sales process, which can help increase sales as well.
For instance, with Digital Bimpe email marketing tool, you can automate sales drip campaigns and send automated messages to prospects your salespeople want to follow up with.
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