Why is keyword research important?
Keyword research is generally considered to be the foundation of an SEO campaign.
While keyword research certainly isn’t the only approach to improving rankings, it’s fundamentally important. SEO campaigns use keyword research to determine what competitors are ranking for and which words or long-tail phrases should be targeted for on-site optimization.
Without keyword research, it’s difficult to know what your target audience is searching for and how to optimize your site accordingly
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