The "subscription vs. ads" debate is over; the winner is both.
Ad-Supported Tiers: Even premium platforms have adopted ad-supported tiers to capture the "long-tail" of users who are hitting "subscription fatigue."
Blended Software Licensing: For SaaS and apps, pure subscriptions are giving way to subscription-plus-consumption models. Users pay a base fee plus a usage-based "token" for high-cost features like Generative AI processing.
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