Week One & Two Study Highlight As A Byu Pathway Student
They use digital not just to generate leads but to shape how the market sees them
Smart placement and timing
When conducting research 🧐 I have learned to blend quantitative and qualitative methods
The game changer for me looking 👀 at the gaps between what is working and what isn’t
Here’s what I have learned the magic happens when you combine both
Sharing personalize experience lead to more sales and existing customers
Starting small but strategically
Nurture leads who know your brand and solutions
Generating leads is hard to do effectively
We live in the age of the customer
Customers demand instant responses , tailored experiences and seamless interactions
The customer journey is not to be conflicted 😐 with the UX journey map 🗺️
They needs to know that they have a problem and it needs to be solving
Customer value their experiences with a company just as much as the product itself
When collecting solicited data , ask questions to highlight feelings and frictions
Pay attention to the language people use
My Perspective
Facebook is more effective for B2B , while LinkedIn is more effective for B2C
Videos that make them smile , blogs that make them laugh 😂
They are happy to watch a quick vlog or read through a punchy blog post but it needs to be short and to the point
Question 🙋♀️ People market business on snapchat ?
Brands are beginning to realize the importance of building relationships with people
It’s crucial to make that human connections early as possible
Know that buyer inside and out
Invest in a success story in the making. ✨
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